FOR IMMEDIATE RELEASE

Zyia Active Announces Acquisition of Essential Bodywear, Expanding Its Leadership in Premium Active and Intimate Apparel

SALT LAKE CITY, UT — June 16, 2025 — Zyia Active, a leading direct-to-consumer activewear and wellness brand, today announced its acquisition of Essential Bodywear, a well-established intimate apparel company with a 22-year legacy of delivering expertly designed, high-quality bras and undergarments.

The acquisition marks an exciting step forward for Zyia Active as it continues to strategically expand its product offerings and deliver exceptional apparel solutions to its growing customer base. Essential Bodywear brings to Zyia not only an outstanding product line but also a deeply loyal community of customers and representatives who value the brand’s commitment to fit, comfort, and confidence.

“For over two decades, Essential Bodywear has set a remarkable standard in bra design, blending support, comfort, and craftsmanship,” said Erin Bradley, Founder and CEO of Zyia Active. “Their dedication to quality and their passion for empowering women align beautifully with Zyia’s own mission. We’re thrilled to welcome their products and their community into the Zyia family.”

While the broader economy continues to face uncertainty, Zyia remains well-positioned to invest in opportunities that strengthen its brand and deliver added value to its customers and sales representatives. The integration of Essential Bodywear’s product expertise further enhances Zyia’s ability to serve women in all aspects of their active and everyday lives.

With this acquisition, Zyia Active continues to build on its commitment to providing versatile, thoughtfully designed apparel that supports women from the studio to the street—and now, under their everyday wardrobe as well.

As a privately held, debt-free company, Zyia Active is uniquely positioned to make strategic investments like this, continuing to strengthen its long-term vision and create new growth opportunities for its Representatives, even as many companies scale back or look to other channels.

Founded in 2017, Zyia Active is a leading direct sales company offering premium activewear, wellness products, and personal care solutions designed to support women in every area of life. With a strong community of Independent Representatives across North America and Australia, Zyia combines high-performance products with a mission to empower confidence, connection, and opportunity. 

For more information, visit zyiaactive.com.

Media Contact:
Holly Reed
press@zyiaactive.com